Alfa Romeo Celebrates 115 Years: A Tribute to Passion and Performance

Since its founding in 1910, Alfa Romeo has stood as a symbol of Italian passion for driving, engineering, and design. In 2025, the brand celebrates its 115th anniversary with a refreshed visual identity and a series of commemorations that highlight just how deeply rooted its legacy is in the worlds of automotive design and motorsport. For car enthusiasts across Quebec and beyond, this milestone offers a chance to reconnect with a brand that has always combined performance with personality.

A Logo That Honours the Past and Looks Ahead

To mark its 115th anniversary, Alfa Romeo is unveiling a commemorative logo with a sleek, modern design rich in meaning. The rising diagonal of the number "115" symbolizes the brand’s ongoing drive toward innovation. At the heart of the design, the number "5" is wrapped by the Biscione—Alfa Romeo’s historic emblem. This nod to the past is brought into the present through a minimalist style, with bold contrasts between Alfa’s signature red and a deep black, capturing the passion and refinement that have defined the brand for over a century.

A Milestone Year of Historic Anniversaries

Beyond Alfa Romeo’s 115th birthday, 2025 marks several other important anniversaries in the brand’s storied history. A hundred years ago, in 1925, the Alfa Romeo GP Tipo P2 won the first-ever World Constructors’ Championship, securing the brand’s place in the annals of motorsport history.

The year also marks 75 years since two major events: the debut of the Alfa Romeo 1900 sedan at the Paris Auto Show—Alfa’s first mass-produced vehicle—and the victory of the Tipo 158 “Alfetta” in the inaugural season of Formula 1 racing.

Another landmark: 50 years since the 33 TT 12’s triumph in the 1975 World Sportscar Championship—a win that cemented Alfa Romeo’s legacy in endurance racing. And finally, 2025 also marks the 40th anniversary of the Alfa 75, the last model built on the Alfetta platform and a pivotal moment in the brand’s technical evolution.

A Lasting Bond with Enthusiasts

This 115th anniversary is about more than just marking the passage of time—it’s a tribute to the strong emotional connection Alfa Romeo has with its fans, affectionately known as Alfisti. Over the decades, that bond has been fuelled by thrilling races, unforgettable designs, and a shared love of cars that are equal parts elegant and spirited.

A Celebration True to the Alfa Romeo Spirit

As Alfa Romeo celebrates more than a century of excellence and passion, its 115th anniversary is both a reflection on past achievements and a statement of intent for the future. Whether through innovative technology or an unwavering commitment to its distinctive identity, Alfa Romeo continues to inspire automotive lovers—here in Quebec and around the world.